Macworld shines without superstar Apple

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Macworld shines without superstar Apple

Post by trandidung on Sun Jan 30, 2011 3:53 am

From star-gazing iPad applications to crystal-encrusted iPhone cases, a universe of products spun off of Apple gadgets flourished at Macworld Expo despite the absence of the sun around which they revolve.

Attendance was on track to hit 25,000 by the time the annual gathering of Apple faithful ends on Saturday.

The crowd was down from the 40,000 to 50,000 people seen in years when Apple took part and chief executive Steve Jobs starred in presentations that included unveiling hot new gadgets like the iPhone.

Apple pulled out of the show in 2010, but engineers from Cupertino, California-based company still make pilgrimages to Macworld to see what fans and entrepreneurs are making of their products.

"The energy is still really high," said Anna-Maria Pardini, who works for Hewlett-Packard tending to its relationship with Apple.

"The nature of the show has definitely changed," she continued, noting she has attended Macworld Expos for more than a decade. "Eleven years ago there was no iTunes, no iPhone, and until recently there was no iPad.

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